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Digital Skills for Africa is your one-stop shop for mastering digital marketing. If you have what it takes to complete each of the 23 topics and unlock every badge, you can earn the esteemed Digital Skills for Africa Certificate of Online Proficiency.

The online opportunity

The world has gone digital. Fear not - it’s your opportunity to take your business, career or creative aspirations to new heights. Learn the trends and what you can expect.

2 Lessons

  1. The world goes digital

  2. Your digital opportunity

2 Lessons
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Your first steps in online success

The web offers many ways to promote your business or yourself. Learn how all the digital channels work.

4 Lessons

  1. Your online goals

  2. Building your online presence

  3. Marketing your online presence

  4. Analyze and adapt

4 Lessons
More Info Close

Build your web presence

There’s more than one way to establish your home on the web. Understand your options and create an action plan to get online.

6 Lessons

  1. Choosing your online presence

  2. How websites work

  3. Key website ingredients

  4. Websites and your business goals

  5. Make your website easy to use

  6. Website design do’s and don’ts

6 Lessons
More Info Close

Connect through email

Start growing your customer relationships while also converting new prospects through email marketing.

4 Lessons

  1. Email marketing basics

  2. Your email marketing options

  3. Crafting great marketing emails

  4. Managing successful email campaigns

4 Lessons
More Info Close

Get started with search

Discover how they work, why they’re important, how they’ll impact your business and why they are key to your online success.

6 Lessons

  1. Search engine basics

  2. How search engines work

  3. How search engines see the web

  4. Organic search explained

  5. Paid search explained

  6. Google search console

6 Lessons
More Info Close

Get discovered with search

When people search online for the things you sell, make sure you're being found. This is your complete introduction to search engine optimisation (SEO).

5 Lessons

  1. Intro to search engine optimisation (SEO)

  2. The importance of an SEO plan

  3. The SEO process

  4. How to choose keywords

  5. Setting realistic SEO goals

5 Lessons
More Info Close

Make search work for you

Now that you know about SEO, we’ll show you how to apply the principles to get your business noticed.

3 Lessons

  1. Making your web pages search friendly

  2. How other websites can work for you

  3. Cross borders with SEO

3 Lessons
More Info Close

Be noticed with search ads

Want to know how to advertise to the very people searching for what you offer? Learn the basics of search engine marketing (SEM).

4 Lessons

  1. Introduction to search engine marketing (SEM)

  2. The SEM auction

  3. What makes a good keyword

  4. Make your ads stand out

4 Lessons
More Info Close

Improve your search campaigns

Now that you know the basics of paid search, see how to make the most of every pound you spend with smarter, more targeted ads.

4 Lessons

  1. Achieve relevance with good structure

  2. Get the most from your keywords

  3. Fine-tune with keyword match types

  4. How to know what’s working and what Isn’t

4 Lessons
More Info Close

Get started with analytics

We’ll show you how to slice and dice data to answer real business questions, and to measure how you’re doing online.

3 Lessons

  1. What Is web analytics?

  2. Making web analytics work for you

  3. Tracking specific goals with web analytics

3 Lessons
More Info Close

Find success with analytics

So you’ve got the basic concepts of analysing data. Now see how to apply the data to benefit your business.

3 Lessons

  1. Web analytics and organic search

  2. Tools to measure SEM

  3. Breaking down your data for insights

3 Lessons
More Info Close

Get noticed locally

Whether you’re a bricks- and- mortar shop or a localised service, find ways to use the web to reach customers nearby.

2 Lessons

  1. Marketing to the locals

  2. The power of local directories

2 Lessons
More Info Close

Help people nearby find you online

When people are out and about they rely on mobile for what they need. Learn some ways to take advantage of that unique opportunity to attract new customers.

3 Lessons

  1. Using digital to advertise locally

  2. Reaching locals on their mobiles

  3. SEO for local businesses

3 Lessons
More Info Close

Get noticed with social media

There’s more to social media than liking baby photos and sharing dog pics. Discover all the cool ways you can use it for your business.

4 Lessons

  1. Social media basics

  2. The right social media sites for you

  3. Setting your goals for social media

  4. Getting on social media

4 Lessons
More Info Close

Deep dive into social media

Now we’ll cover managing your social presence, dos and don’ts of different channels, advertising on social media, and measuring your performance.

4 Lessons

  1. Your long-term social media plan

  2. Advertising on social media

  3. Measuring success in social media

  4. Avoiding social media pitfalls

4 Lessons
More Info Close

Discover the possibilities of mobile

Let’s face it, we’re all addicted to our mobiles. Understand how to use the mobile web and apps to reach just the right customers.

3 Lessons

  1. The evolution of mobile devices

  2. Understanding mobile web and mobile apps

  3. Understanding mobile apps

3 Lessons
More Info Close

Make mobile work for you

We’ll show you how to reach more customers through mobile: from SEO to mobile search, from display ads to video.

5 Lessons

  1. Introduction for advertising on mobile

  2. Search campaigns for mobile

  3. Display campaigns for mobile

  4. Social media campaigns for mobile

  5. Video for mobile

5 Lessons
More Info Close

Advertise on other websites

Get to know display advertising: what the ads are, where they show up and how advertisers can control who's seeing them.

3 Lessons

  1. What is display advertising?

  2. Search advertising vs. display advertising

  3. The ins and outs of display advertising

3 Lessons
More Info Close

Deep dive into display advertising

Everything you need to create clever display campaigns that get you noticed and attract more customers through your doors.

3 Lessons

  1. Making display ads meet your goals

  2. Understanding ad networks

  3. How retargeting works

3 Lessons
More Info Close
7 Lessons
More Info Close

Make the most of video

6 Lessons
More Info Close

Build your online shop

Everything you need to know about e-commerce and what it can do for your business.

2 Lessons

  1. Using e-commerce to sell

  2. Taking payments and manage orders

2 Lessons
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Sell more online

Now that you know the basics, let’s get fancy. Learn to optimise, promote and retarget your online shop.

3 Lessons

  1. Creating a smooth e-commerce experience

  2. Product promotion and merchandising

  3. Retargeting for e-commerce

3 Lessons
More Info Close

Your first steps in online success

The web offers many ways to promote your business or yourself. Learn how all the digital channels work.

4 Lessons

  1. Your online goals

  2. Building your online presence

  3. Marketing your online presence

  4. Analyze and adapt

4 Lessons
More Info Close

Connect through email

Start growing your customer relationships while also converting new prospects through email marketing.

4 Lessons

  1. Email marketing basics

  2. Your email marketing options

  3. Crafting great marketing emails

  4. Managing successful email campaigns

4 Lessons
More Info Close

Get discovered with search

When people search online for the things you sell, make sure you're being found. This is your complete introduction to search engine optimisation (SEO).

5 Lessons

  1. Intro to search engine optimisation (SEO)

  2. The importance of an SEO plan

  3. The SEO process

  4. How to choose keywords

  5. Setting realistic SEO goals

5 Lessons
More Info Close

Be noticed with search ads

Want to know how to advertise to the very people searching for what you offer? Learn the basics of search engine marketing (SEM).

4 Lessons

  1. Introduction to search engine marketing (SEM)

  2. The SEM auction

  3. What makes a good keyword

  4. Make your ads stand out

4 Lessons
More Info Close

Get started with analytics

We’ll show you how to slice and dice data to answer real business questions, and to measure how you’re doing online.

3 Lessons

  1. What Is web analytics?

  2. Making web analytics work for you

  3. Tracking specific goals with web analytics

3 Lessons
More Info Close

Get noticed locally

Whether you’re a bricks- and- mortar shop or a localised service, find ways to use the web to reach customers nearby.

2 Lessons

  1. Marketing to the locals

  2. The power of local directories

2 Lessons
More Info Close

Get noticed with social media

There’s more to social media than liking baby photos and sharing dog pics. Discover all the cool ways you can use it for your business.

4 Lessons

  1. Social media basics

  2. The right social media sites for you

  3. Setting your goals for social media

  4. Getting on social media

4 Lessons
More Info Close

Discover the possibilities of mobile

Let’s face it, we’re all addicted to our mobiles. Understand how to use the mobile web and apps to reach just the right customers.

3 Lessons

  1. The evolution of mobile devices

  2. Understanding mobile web and mobile apps

  3. Understanding mobile apps

3 Lessons
More Info Close

Advertise on other websites

Get to know display advertising: what the ads are, where they show up and how advertisers can control who's seeing them.

3 Lessons

  1. What is display advertising?

  2. Search advertising vs. display advertising

  3. The ins and outs of display advertising

3 Lessons
More Info Close
7 Lessons
More Info Close

Build your online shop

Everything you need to know about e-commerce and what it can do for your business.

2 Lessons

  1. Using e-commerce to sell

  2. Taking payments and manage orders

2 Lessons
More Info Close